Press Featurette – The Amazing Spider-Man
Filmtiki and amoeba produced, directed and created two videos for the Columbia TriStar 2012 press junket to promote The Amazing Spider-Man.
The first video was a fake news flash that would play all over the hotel and in the rooms of the hotel, calling journalists to action. They could book a timeslot to “interview” the character Captain Stacy.
Filmed in front of a green screen, with a predefined script of questions, they could record tailored pieces for their own TV stations or webcasts, in 11 different languages.
The result was a tailored and themed “news report” for the journalists to take home: