With a limited budget and maximum impact required, we suggested an approach that displays creativity in the cultural industries in a visually stunning way in order to reach the target audience of cultural innovators all across the European Union. In collaboration with amoeba we produced a viral video and 5 cut-down versions for the @ diversity European Idea Competition to raise awareness for this innovative campaign. The goal was to show what the competition is about and to encourage innovative applications to the programme. The videos are used online and in the @diversity awards show and other events as visuals.
filmtiki is also accompanying the awareness campaign in various online channels. For more information on the @diversity European Idea Competition have a look at their website.